Paul started the business in 2002 because he saw a motor industry that was not trusted and saw the opportunity to transmogrify the industry into one that was trusted. To this end, his new team came up with a set of values that would create a culture of trust and this formed their strap line …trust us to make it better!

To Paul, trust is a three-legged stool and if all three legs are not as strong as each other, the stool of trust falls over. The first leg is all about competence and whether it is trust in a partner or trust in a colleague, if someone is not competent in their role they do not have a hope of being trusted. Secondly, one has to co-operate in order to be trusted, there has to be at the very least, excellent two-way communication. Thirdly and the hardest leg to attain and if you think about it, the people you really trust have humility in their dealings with you, they do not talk down to you, they treat you as an equal. These are the people that we really trust.

Paul wanted a culture of trust with a trust worthy team giving trusted service to our clients, who would trust us enough to recommend us to their friends.

With this background the team came up with the following values that we re-visit every year and after seven years they are still as relevant, they are:
Integrity, Pre-eminence, Humanity.
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